The BBB Wise Giving Alliance works to encourage greater public confidence and trust in the charitable sector. By producing in-depth charity evaluation reports
based on comprehensive Standards for Charity Accountability, promoting a seal
that signals charity commitment to ethical practices, speaking out on accountability
at meetings of charities and others in the sector, and advising donors
on responding wisely to charity appeals, the Alliance helps advance high standards of conduct among charities and informed giving by contributors.
In 2007, with its online charity reporting and evaluation system fully operative, the Alliance continued to expand its production of reports. More than 1,100 reports about national charities are currently available to potential donors. Donor interest in the Alliance’s evaluations is evidenced in part by the two million hits received annually on the report section of the Alliance Web site, http://www.bbb.org/charity-reviews/national/
Marked expansion of the BBB Wise Giving Alliance national charity seal program also occurred in the year, when 50 additional national charities elected to participate. A participating charity can display the seal on its Web site and in its appeals, providing donors with a quick and easy way to see that the charity meets the Alliance’s Standards. The seal has appeared in over a billion charity direct mail appeals and was featured in a full-page ad in The New York Times 2007 Giving section with the heading “Start With Trust ®.” Seal holders also attended an Alliance-sponsored meeting to share ideas for increasing donor exposure to the seal.
The Alliance’s online system and the charity seal program, both available to local Better Business Bureaus under agreement with the Alliance, have helped spur interest in increasing the integration of national and local charity evaluation. In 2007, at the second Alliance-sponsored “BBB Summit,” Better Business Bureau representatives met to explore ways of strengthening local charity review programs.
The Wise Giving Guide, the Alliance’s quarterly publication, summarizes the Alliance’s evaluations and includes articles on the why’s and how’s of charity practices that affect donors. In 2007, the Guide featured articles on car donations, charity thrift shops, Alliance evaluation as seen by charities who experienced it, and in the final issue of the year, newly re-designed for greater eye appeal, the problems for potential donors when charities don’t respond to Alliance requests for information. The Guide reaches tens of thousands of readers through Alliance mailings, charity conferences and distribution through local Better Business Bureaus.
As the nation’s premier charity monitoring organization, the BBB Wise Giving Alliance is often contacted by regulators, lawmakers, nonprofit organizations, and the media. On a single day in December, 2007, Alliance executives testified on Capitol Hill at the invitation of two Congressional committees, to a Senate committee about guidance for donors and to a House committee about veterans’ charities. In 2007, Alliance spokespeople were also quoted or featured in a wide variety of print and broadcast media, including The Wall Street Journal, The Washington Post, National Public Radio, and CNN. BBB Wise Giving Alliance - Roster of Board of Directors
2007 IRS Form 990
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